The MTV VMAs: a bizarre but entertaining awards show from a channel that’s not so much about airing music videos anymore, so much as reality TV shows centring on drunk Geordies and hormonal teenage mothers. Still, even more eyebrow-raising than the inevitable celebrity feuds and Drake trying to neck Rihanna on stage were the outfits. The good, the bad, and the downright batshit. The awards go to…
The Best
Nick Jonas
Intent on distancing himself from his Disney past, the youngest Jonas brother takes every red carpet appearance as an opportunity to show that a) his balls have dropped, and b) his style game is strong. Here, the beaded bomber makes his look memorable but stops short of ‘too much’, while the neutral kicks, tee and trousers provide the perfect anchor. Looks like the Camp Rock days are long gone.
Desiigner
Real rappers wear pink. Or blush at the very least. As Desiigner proves, the colour wheel’s rosier tones aren’t the sole preserve of Peppa Pig birthday cakes – wear pink with enough confidence and the flashbulbs will feel the pull. Shame he left his shirt in the dressing room though.
Jidenna
Red carpet style needn’t be all suited and booted. More Senegal than Savile Row, Jidenna opts for a West African-influenced printed tunic with classic black trousers and tasselled loafers. Proof it’s worth looking beyond Mayfair members’ clubs for style cues.
Jake Miller
On a red carpet that once played host to Riff Raff’s Canadian tuxedo and Lady Gaga’s flank steak frock, Jake Miller wisely steers toward subtlety. Which in this case takes the form of a rock-meets-refined combination of a white tee layered underneath a textured grey blazer, moto jeans and suede Chelsea boots. Granted, the look isn’t groundbreaking, but it will age far better than sequinned jackets and multi-coloured fauxhawks (more on that later).
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