Food and travel

Tequila Don Julio Goes All In To Launch Primavera Expression Early

Tequila Don Julio is getting into the summer party spirit by bringing forward their release of the new Don Julio Primavera.

Originally slated for spring 2022, the brand is releasing an extremely limited quantity of the new Tequila Don Julio Primavera, which takes Tequila Don Julio’s traditional Reposado tequila and finishes it in orange wine casks for a citrus taste that screams “let’s party!”

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Tequila Don Julio

“This summer has been bursting with a resurgence of celebrations and there’s nothing we like more at Tequila Don Julio than a great party, which is why we are so thrilled to be able to introduce Tequila Don Julio Primavera earlier than planned,” said Christina Choi, Senior Vice President of Tequila, Diageo North America. 

“There are only 15,000 cases available now, but don’t worry if you can’t find it this year – just as the name suggests, Tequila Don Julio Primavera will be back for our originally scheduled launch in spring 2022.”

Tequila Don Julio

Tequila Don Julio Primavera is meticulously crafted to ensure liquid perfection that honors the legacy of Don Julio González’s innovative spirit, featuring a balance of notes including honeyed agave, a hint of spice, and a light, citrus finish.

Available for a limited time only, this first run of Tequila Don Julio Primavera is now available nationwide with a suggested retail price of $99.00

For more information visit the Don Julio official site. 

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