Supply & Demand AW13

American street style has become a main source of inspiration for the casual wear industry over the past few seasons. Baseball tees, snapbacks and basketball jerseys have all become domineering trends, as they use and adapt the rich culture and styles of twentieth century America. This inspiration is clear to see within the latest collection by Supply & Demand, which celebrates the districts and icons of New York City. Following a largely monochrome colour palette, the range fits in perfectly with the street trends of AW13, utilising prints and patterns to add character to each piece. One noteworthy design is the Bandanna print, which has been applied to several different garments. The print mimics the bandanna that was worn by the infamous Hells Angels – however, the brand’s name has been transferred in, both to modernise the print and aid its individuality. The collection uses mostly staple cuts and shapes: crew neck tees, hoodies, sweats and windrunner jackets make up the main body of the range. Nevertheless, amongst these are one-off garments, such as the baseball jersey t-shirt and the Arctic Parka jacket. The jersey tee, in particular, is symptomatic of East coast American style – endorsing the sport that originated from the area whilst also mirroring the prominent street styles of places such as Harlem and Brooklyn in the 1980s and 1990s. Overall the Supply & Demand AW13 collection provides a good opportunity to diversify your wardrobe with some on trend streetwear. The black and white colour scheme is both timeless and should be embraced, especially as tonal monochrome looks are an emerging trend. With this in mind, try coupling one of the black or white tees of this range with some black jeans or joggers, accompanied by a pair of running style trainers, creating a simple yet stylish aesthetic.

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