Swatch is leading the way when it comes to sustainability in the watch industry. The famous Swiss watchmaker’s latest creation is the Big Bold Bioceramic. Made from a unique mix of ceramic and bio-sourced plastic (hence the name bioceramic), this new material is environmentally friendly and looks and feels fantastic on the wrist.

Two-thirds ceramic, one-third bio-sourced plastic, Bioceramic is a soft yet resilient material ideal for watchmaking. The Big Bold features a 47 mm diameter case with an absent dial, instead, it offers a transparent view of the inner workings of this quartz movement watch. The bracelet, glass, and loops are all made from biosourced plastic.

Available in five understated colors; black, white, light grey, sky blue, and powder pink, the Big Bold Bioceramic is a stylish watch that will not only make you look good but make you feel great for doing your bit to help the environment.

The Big Bold Bioceramic will be available via Swatch for $149 on April 15.

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