Sportswear Meets Streetwear In Latest Team-Up

Parisian streetwear label Brooklyn We Go Hard has opted for a softer touch for its most recent collaboration with Puma, sticking to a lighter spectrum of colours and prints. The joint collection for spring/summer 2015 is described as a “360-degree concept that fuses together new colour palettes with unexpected fabrics”, according to Puma, bringing together a range of updated footwear, clothing and accessory designs. We’re treated to light greys, white, turquoise and ombre effects – a clear departure from the two labels’ camouflage-heavy collection for autumn/winter 2014 – in varying fabric options, from plush nubuck suede to free-flowing jersey. Puma’s classic R698 trainers are also given a slick urban update in minimalist all-over grey and beige colour ways, finished with contrasting laces. Additional inspiration comes from New York artist Ethan Cook, whose signature square and rectangle prints are seen subtly dispersed across the line. Puma x BWGH spring/summer 2015 is available now at Size?, Hanon, END Clothing and Footpatrol, with prices ranging from £35 for T-shirts to £275 for outerwear.

Puma x Brooklyn We Go Hard SS15 Lookbook