Pharrell’s first venture into the hotel world is up and running, with The Goodtime hotel open for bookings. The Grammy Award winner has teamed with Miami-based entrepreneur David Grutman for the project. Located on Washington Ave in South Beach, Miami, Pharrell has likened staying at the hotel to “being in a Wes Anderson film.”

“The Goodtime will light up this community,” said Pharrell in a recent interview with Ocean Drive. “People are going to be inspired by what we’re doing here. It will be good energy, good vibrations, good space, and, of course, a good time.”

The hotel has been three years in the making, with the COVID-19 pandemic pushing the opening date back. The duo of Pharrell and Grutman want to re-establish Washington Avenue as a vibrant cultural hub. 

“Pharrell said to me, ‘I think we should name it The Goodtime as one word’ – and really change the narrative,” Grutman said in the interview with Ocean Drive. “That’s been our whole vision for everything we’re doing. [In recent years], Washington Avenue has not been thought of as the star. We want to change that—this won’t be a place to just lay your head.”

Pharrell and Grutman went all out with the design, enlisting world-renowned designer Ken Fulk and landscape architect Raymond Jungles to create their vision. The rooms have a nostalgic feel, harking back to the 80s with lots of pastel colorways.

Notable features include a large outdoor pool, a library, and the hotel’s centerpiece, the Strawberry Moon, a Mediterranean-style restaurant with indoor and outdoor seating. 

If you’re looking for a weekend away or just want to escape for a few days, head to The Goodtime Hotel and book a room. You won’t be disappointed. 

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