New Love Club SS13 Collection

East London-based New Love Club have released their SS13 collection of signature printed/patterned tees and polo shirts. Travelling through the decades, the label has integrated touches of 1990s rave, 1980s shapes and 1970s psychedelia into the designs, putting their own unique stamp on two classic wardrobe staples. Since their launch back in 2009, the Brick Lane outfit has grown almost exponentially – building an almost cult-like following within the trendy Shoreditch area of London and getting the brand stocked in major retailers such as Urban Outfitters, Topman and Selfridges. The new SS13 collection features colourful and monochrome graphic prints, tie-dye detailing and photographic designs, so you will be sure to find the perfect piece for you. The highlight of the polo shirts on offer is the cosmic black version. Featuring a space scene print on a black base, the subtle colours and randomised nature of the design helps bring the piece to life. Coming complete with a plain black collar, it would look great paired with summer shorts or a pair of grey/black skinny jeans. All-over prints and on trend florals also make an appearance, with a particular standout being the floral tee in a pink, navy and lilac palette. The design has a cut and sewn, collage-type look, giving the piece an almost handmade feel. The pattern is quite busy, so look to neutralise with simply block-coloured chinos or shorts. With tees priced at just £25, the collection is wallet friendly – so why not integrate a touch of the East End into your wardrobe this season? Shop the collection at newloveclub.co.uk.

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New Love Club SS13 Collection Lookbook