Official Champagne of the NBA, Moët & Chandon, has launched its Greatness Under Pressure campaign, bringing together 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills, and fashion designer Don C. 

The campaign tells each All-Star’s journey through their own words, and how teamwork, dedication, and commitment are important to their results.

“This campaign is a true labor of love and excitement for the future of sport, entertainment, and celebration, with legendary personalities that we admire in every sense of the word,” said Anne-Sophie Stock, U.S. Vice President at Moët & Chandon.

“Each luminary has had a unique career path, and we are elevating their stories knowing that Moët & Chandon, as well as the NBA, have a shared history of rising to greatness in the face of high-pressure moments.”

Moët & Chandon has celebrated the greatness created under pressure and the community built on the road to success for more than two centuries, ideals shared and brought in by their All-Star lineup.

“Greatness is earned, not inherited,” says NBA great Anthony, a noted philanthropist, and social justice campaigner.

“My hope is that through this campaign, people will realize that it’s our character, our community, and the obstacles we overcome that make us truly great.” 

“For me, how you handle the lead-up to a championship is what’s important,” says Bird, the WNBA’s all-time leader in assists and a huge contributor to equality and women’s mentorship.

“It’s the hard work, discipline, and time you put in that define greatness. Of course, with all of this comes taking time to celebrate the milestone moments, no matter how big or small.”

With their ties to NBA players, style, and fashion both Don C. and Jason of Beverly Hills understand the commitment, resilience, teamwork, and sacrifice needed to be part of the global style landscape.