Miller Lite and New Balance Collab on The Shoezie
Miller Lite and New Balance have come together for the ultimate Father’s Day gift. The Shoezie, a shoe-meets-koozie, is the ideal can cooler for your old man’s Miller Lite.
Based on the iconic New Balance 624 Trainer, the Shoezie is made from the same materials as the shoe it takes influence from, constructed with breathable leather and featuring a rubber sole. Instead of wearing it on your feet, this nifty creation fits a can of Miller and keeps the beer cold thanks to its unique design. Not only do you get the Shoezie in the pack, but a can of Miller to boot.
“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic ‘Dad Shoe,’ New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course, raising a Miller Lite, one can at a time.”
It’s happening. The Original Light Beer + The Originators of the Dad Shoe. The Shoezie. A shoe for your beer. Coming Father’s Day. https://t.co/fz9yCPJds0 pic.twitter.com/iDbqN9GEtb
— Miller Lite (@MillerLite) June 1, 2021
“The Shoezie brings together two brands that confidently celebrate their connection with dads,” said Jeff McAdams, Vice President of Global Marketing for New Balance. “New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to Dads everywhere and give them the opportunity to enjoy the day in comfort and in style.”
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