Men's fashion guides

13 Ways Your Clothes Can Get You What You Want

Clothes affect how you’re perceived – by others and even by yourself. It’s a phenomenon known as ‘enclothed cognition’ and influences everything from your state of mind to how competent or attractive you appear. The most famous and WTF-worthy example can be found in the Journal of Experimental Psychology, where subjects displayed greater attention on a test when wearing a white coat they believe belonged to a doctor; when subjects wore the same coat, but were told that it belonged to a painter, it had no effect.

Precisely what you’re supposed to do with this knowledge, beyond jacking some swag at your next physical, is another question. Thankfully, there’s a whole journal’s worth of weird style science that you can apply outside of the lab to give yourself an unfair but stylish advantage at work, rest and play.

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Oh, and in the improbable event that you somehow missed an issue of the journal Psychological Science, if you ever want to repel a male rhesus macaque monkey, wear red.

You Want To: Get Some Assistance

How: Dress The Same As Other People

Imitation is the sincerest form of flattery, and it also makes people more inclined to help you, according to a study in the Journal of Applied Psychology. Providing you’re not in a solicitor’s office, casual clothes are also more likely to garner support than a Savile Row suit, presumably because they figure that you must be doing all right in something bespoke. Interestingly, the tendency is more pronounced in men than women. Do us a solid, bro.

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You Want To: Stand Out

How: Dress A Little Differently

Ever considered wearing a red bow tie to a black tie event? Us neither. But you might want to start if you’re taking your style cues from science. A study in the Journal of Consumer Marketing found that a man who copped crimson was seen as having higher status and competence, as was a professor who lectured in red Converse. The ‘red sneakers effect’, as it’s known, is about the nonconformism, which implies that wearers have the clout to avoid any consequences.

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