For autumn/winter 2016, you need to watch your tone, son: specifically, your earth tones. Colours like khaki (which, incidentally, means ‘earth’ in Hindi), olive, sand and clay are ubiquitous, from the runway to the high street and the first promotional shots for the remake of Jumanji. You’ll also want to consult your Dulux chart for sienna, russet and ochre.

In many ways, earth tones are the natural selection for autumn/winter – just take a look at a fallen leaf (which also neatly demonstrates that they all go together). But this season, their omnipresence is being fuelled by some artificial stimulants, such as powerful fashion brands and a certain omnipotent rapper with a God complex.

As part of our commitment to keeping across this season’s key trends, we’ve done some serious spadework to compile a guide to earth tones. Can you dig it? Yes, you can now.

Kanye West World

The Fashion Week pack may have sneered at his foray into design, but hate him or love him like he loves himself, there’s no denying the all-pervasive influence of Kanye West.

‘Ye went heavy on the olive green and camouflage for Yeezy season one – otherwise known as autumn/winter 2015 – and the reverberations are still being felt on runways and high streets alike. It’s practically an earth tones-quake, an act of the style god that is Yeezus. (Yes, he is a god; hurry up with his damn croissants.)

Subsequent Yee-sons have doubled down on other earth tones such as brown, rust and even dusty pink (if that can be called an earth tone). They’ve also doubled up.

“Kanye did earth tones in a big way and that’s what has had such an impact,” says Matthew Braun, design manager at River Island. “He also layers similar earth tones, which is partly why he’s become so synonymous with that look.”

And when Kanye speaks, people listen: “He’s much more directly connected to the young male audience than some of the high-end designers might be.” Even though his prices are out of reach of all but the biggest ballers.