ASOS Launches Underwear Collection

Fashion giant ASOS have unveiled their début own brand underwear collection in time for SS13. The thirty piece range is designed by the brand’s in-house design team and features trunks, briefs and long johns in a variety of colour and print options. Initial designs include pastels, animal print, monochrome, Americana-inspired and Aztec. The brand’s take on the traditional elasticated trunk is made from super soft cotton and Lycra elastane for improved fit and comfort. If you like your underwear simple and classic, there are several timeless colour options available, including grey, black, white, green and burgundy. Trunks feature either an ASOS logo waistband or a plain white waistband complete with complementary coloured top stripe. If you are looking for something more colourful, bold eye-catching options include purple, turquoise and on trend orange, whilst more subtle pastel hues come in shades of pink, blue and mint. Prints play a big part in the collection, with Aztec and a fun banana micro-print design available. The Hawaiian trend is also referenced with a pair featuring a surf and palm tree print. However, the highlight of the trunk options goes to the animal print styles. All over leopard, tiger and zebra prints make a bold statement and cannot fail to impress once your clothes come off! Long johns are also becoming much more popular these days, and ASOS provide us with some excellent options for those weekends relaxing at home. Everything from Aztec prints to tattoo inspired artwork is available, so there is something for every taste. With prices starting at just £6, the new ASOS underwear range offers both classic and fun options at an excellent price point. Shop the range now at ASOS.

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launches underwear collection