So, all of this would suggest that, with the diminishing gender divide, men are now essentially experiencing the same pressures to look a certain way that have been dogging women forever. The patriarchy is dying, the shoe (or heel) is on the other foot. Masculinity is reshaping itself, and presumably, some men have been left feeling confused, exposed, discombobulated and uncertain about their place in the world.

But don’t confuse this as anything other than positive. Men have been shackled by old notions of masculinity for way too long, forever urged to be part of a gang, or to fit into tired stereotypes. Now we can be honest, open, and complex individuals – we can unashamedly (or ashamedly, it’s up to you) be ourselves. We can dress how we want, we can be candid about our desire to become better people, healthier people, and we can even be truthful about the things that make us feel inadequate. We’re basically Eminem at the end of 8 Mile, listing our faults in a bid to become glorious and triumphant. And the nicest part is that we can now work on becoming genuinely brotherly with one another in a way that women have been supporting one another for years.

“Self-confidence is more powerful when it comes from a healthy inner perspective,” says Dr Chantrey.

We’ll drink to that.