Better yet, if you’ve got Gucci-level dollars, you can take advantage of the free-flowing champagne at show and event after-parties free of charge – again, each guaranteed to be filled with Glitterati darlings that you can unwisely make a pass at.

It’s this opportunity to rub shoulders with Hollywood’s elite that fortifies many a luxury brand’s appeal: after all, you’re not simply in the same room as these celebrities, you’re given the chance to live like them.

Pole Position

When money is no object, your shopping list becomes about the things cash can’t buy. Designer brands understand that in order to woo their most valuable customers, they need to offer something other than beautiful clothing – so they organize one-off experiences or tickets to events with VIP privileges even Mariah Carey can’t wrangle.

Case in point, TAG Heuer’s Drivers’ Club at Goodwood’s Festival of Speed. The UK’s premier motorsport exhibition hosts a menagerie of global drivers (Jenson Button and Mark Webber to name but two) who, when not hill-climbing at high speed, unwind in the exclusive Drivers’ Club – to which TAG’s prized customers get free entry.

Combine that with generous hospitality, complimentary hotels and transfer to and from Goodwood and you’ll soon get an idea of just how much TAG Heuer clients are spending. And, needless to say, they’ll likely spend more with the opportunity to – under the influence of a glass of champagne or two – quiz their childhood racing icon on their best lap time (or whatever it is wealthy petrolheads talk about).

First Dibs

Luxury shoppers are always keen to get their mitts on new wares before the masses, and big spenders often get pre-launch access.

Rolex, famed for its Daytona model, recently re-released the iconic design to global acclaim at this year’s Baselworld fair. A move which promptly resulted in waiting lists to rival the Glastonbury multi-laptop slog.