Style icons Lady Gaga and Dom Pérignon have joined forces for a collaboration supporting Lady Gaga’s Born This Way Foundation.

The project, incorporating an advertising campaign by Gaga, limited edition bottles by Dom Pérignon, and an exclusive sculpture created by the “Queen of Monsters,” is designed to encourage and promote creative freedom, aspects dear to the artist and brand.

Image: DOM PÉRIGNON x LADY GAGA

In its release of the collaboration, Dom Pérignon stated: “This is the celebration of how pushing boundaries of creation, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively.”

“Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.”

Part One of the project (featuring the creative talents of Nick Knight) is titled “Enter the Queendom,” and is now live. 

You can find more information about the collaboration through the Dom Pérignon official site.

The Limited-Edition Sculpture by Lady Gaga for Dom Pérignon will be sold in private sales and showcased in flagship Dom Pérignon locations worldwide.

All of Dom Pérignon’s profits from the sale of the sculpture will be given to Lady Gaga’s Born This Way Foundation, whose mission statement is to:

Support the mental health of young people and work with them to create a kinder and braver world. Through high impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, we aim to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health.

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