30 Kawaii Outfits That Will Melt Your Heart
*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. There are some days when you just want to look cute and be clad in soft pastels. If you’re feeling like this, check out these kawaii outfits that are easy to copy!
Japanese street fashion is taking the world by storm, and there are SO many aesthetics to choose from! You can go with lolita, cyberpunk, gyaru, and more. Today, let’s talk about its cutest aesthetic yet: kawaii.
Kawaii, which literally translates to “cute”, is a Japanese fashion subgenre that makes great use of pastels, soft pinks and soft blues, colored hair, mini skirts, strawberries, oversized sweaters, knee socks, and ruffled dresses.
It’s a childlike aesthetic that pays homage to nostalgia and soft innocence. The kawaii aesthetic borrows elements from soft girl, kidcore, and lolita.
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Not all kawaii outfits are covered in pastels and childlike characters, though. There’s also the “kawaii punk” aesthetic that uses dark colors like black and navy, fishnets, and other edgy alternative elements all while still keeping that “cute” look.
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Below, we found the most adorable kawaii outfits that are too cute to pass up. Most of the outfits featured below are shoppable so you can live out your best kawaii aesthetic! Simply click on the photo you like and it will take you right to the retailer’s website for purchase.
Let’s get started!
The Most Adorable Kawaii Outfits To Wear
1. E-Girl
Get this sweatshirt on Etsy
2. Cyber Chick
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