Jacob & Co never cease to amaze. The New York watchmaker is always ahead of the game when it comes to inventive timepieces, as is the case with the company’s latest release. The NFT SF24 Tourbillon is the first NFT watch ever created.

This one-of-a-kind timepiece has a split-flip system that displays assorted cryptocurrencies, including Bitcoin and Ethereum,  so you can keep an eye on your growing funds. The watch also comes with a digital box and certificate.

“My hope is for Jacob & Co. to become the first luxury brand to launch a successful NFT and pave the way for other luxury brands to start launching products & collections through NFT,” said Jacob & Co.’s CEO Benjamin Arabov. “It’s not a matter of ‘if’ NFTs will have a place in the watches and luxury world, but ‘when.’ For Jacob & Co., the ‘when’ is now, and we are prepared to pioneer this shift.”

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