*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. Ted Baker is a British fashion brand that has expanded into footwear, perfumes, and lingerie – but can it really be considered a luxury brand?

Britain has a long history in the fashion industry and has been the birthplace of many British luxury brands, including Burberry, Vivienne Westwood, and Alexander McQueen – which is no surprise really with London seen as one of the fashion capitals of the world.

More recently, Ted Baker has emerged as one of the leading British brands that has become popular among both men and women worldwide.

While it does not have the heritage that many other British brands have (as it was only founded in 1988) and is much more affordable than other luxury fashion brands, the quality, reputation, and attention to detail from the brand are phenomenal.

This juxtaposition of high-quality craftsmanship and relatively affordable pricing has caused many to wonder if Ted Baker can be considered a luxury brand, or if it should be referred to as something else.

This article will explore this subject in more detail and help you navigate any purchasing decisions you may have.

The History of Ted Baker

Ted Baker was founded by Ray Kelvin in 1988 as a men’s shirt specialist, with the fashion label opening its first store in Glasgow, Scotland during this same year.

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From Ted Baker’s humble beginnings the company had an unusual approach to becoming a global brand. For example, Ted Baker stores used to offer laundry services for shirts bought from the brand, and what is even more exceptional is that Ted Baker does not carry out advertising campaigns.