*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. If you are thinking about buying a new Gucci purse or bag, you’re probably wondering where is the best place to buy it – so we’re asking the question, is Gucci cheaper in Italy?

House of Gucci is one of the oldest Italian fashion brands; first founded by Guccio Gucci in 1921, the brand started with luggage and bags before gradually beginning to include ready-to-wear fashion and accessories into the collection.

Now with Gucci under the leadership of creative director Alessandro Michele, it has become one of the most popular luxury fashion houses. So, if you are thinking about getting your hands on a new Gucci bag and wondering where you should buy it from, we’re going to let you know whether Gucci is actually cheaper in its home country of Italy.

Is Gucci Cheaper in Italy?

In short, Yes! It is cheaper to buy Gucci’s products from Italy. These luxury goods will be cheaper both for US and UK residents.

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There are several reasons why this Italian brand is cheaper in Italy, which we will get into shortly. In addition to this, there are also other benefits to shopping in Italy.

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Since Gucci originates from Italy, you will often come across products that are not available in the United States and other markets, so you may be able to get your hands on something new and unexpected, this same idea goes for other Italian designer brands, including Bottega Veneta and Prada.

Also, there are great places to buy Gucci items, such as handbags and Gucci watches, for even lower prices in Italy. In addition to regular retail locations, you’ll also have access to outlets, including ‘The Mall’ in Tuscany, and vintage stores ‘La Bottega dei Dolce Ricordi’ in Florence and ‘Desi’ in Bologna. A whole load of great reasons to shop in Italy!