Some businesses come and go because they are based on trends and people’s tastes, however, the tattoo industry has stood the test of time. In fact, it’s currently experiencing rejuvenation thanks to celebrity tattoo artists hosting reality shows.

There are around 20,000 tattoo shops in the US, but there’s room for more as demand for tattoos is on the rise. So, if you’ve been thinking about opening a tattoo parlor, now is the time. However, it’s not enough to just open a tattoo parlor, you must also ensure it’s profitable so you don’t close shop. Here’s what you should do to make your tattoo shop profitable.

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1. Pick the Right Location

The location of a tattoo shop is crucial to its success. For example, if you put up shop in a family-friendly community, you may not have many customers. Good locations for a tattoo shop include retail centers, flea markets, and near college campuses.

A previous study published in the U.S. National Library of Medicine revealed that 69% of the students polled got a tattoo or a body piercing while in college. When you open a tattoo shop near a college, it will have a steady stream of walk-in traffic. It should also be close to public transportation to make sure students without vehicles can easily access it.

A retail center is also a great location for a tattoo business as the increased exposure will help attract new clients. You can use window graphics to attract passersby. If you want a cost-effective location, a flea market will do. However, you’ll have to obtain health licenses and zoning permits–like you would for a traditional location. But you’ll save money because you won’t be responsible for utilities and maintenance of the premises.

2. Offer More Than Tattoos

Profitable tattoo shops offer a variety of services, not just tattooing. Follow in their footsteps to make your parlor profitable. Here are some products and services you can sell: