Summer Ready

After a long cold winter, it’s safe to say we’re all more than ready for a long hot summer. And, with the recent rise in temperatures, we’re also keen to open our spring/summer wardrobes and head to the beach. Enter H&M’s SS14 collection.

This season, the much-loved high street brand emphasises how having a relaxed, versatile and comfortable high summer wardrobe is essential for the modern man. Inspired by surf and the beach – isn’t this what summer’s ultimately all about? – the brand’s new line places casual, seasonal staples such as lightweight tees, shirts and shorts centre stage. Yet this laid-back surfer vibe is given a stylish and contemporary update with relaxed tailoring and on trend floral pieces.

A summery collection where tailored references are merged with a sporty attitude, H&M focuses on modern and easy layering that creates a well-dressed and relaxed statement – the perfect blend of style and comfort for holidaying.

H&M Summer 2014 Campaign

Speaking of summer holidays, the brand has drawn the inspiration for its colourful SS14 campaign from Costa Rica and the clothes you’ll find being worn there. Shot around the ocean, beach and surfer shack environment, the message is clear this season: it’s a stylish surfer’s summer.

H&M Menswear SS14: Key Pieces

Shirts

Floral prints and vibrant summer patterns are at the heart of H&M’s new SS14 shirting. Tying in with the collection’s theme, floral motifs are given a contemporary update via striking graphic designs and bold colour palettes.

So, how do we actually wear these vibrant pieces? Well, as patterned shirts make such an effortless statement, we would suggest combining them with neutral shorts or blazers to keep the emphasis on your shirt’s eye-catching design.

For the less confident among us, the SS14 line also includes shirts with more subtle prints and patterns, as well as a plain shirt crafted in a cotton and linen blend. Simply team these with slim-fit jeans or chinos and you’re good to go: