The Hiut Denim Company

With the British menswear industry flourishing over recent years, there has been a revival of home-grown brands popping up across the nation. One crucial factor that most of these British brands seem to share is an exceptional quality of manufacturing, and an attention to detail unobtainable from a foreign produced product. The Hiut Denim Co. is your archetypal example of such a brand, with their “do one thing, and do it well” ethos ensuring that their denim jeans, manufactured in the town of Cardigan, Wales, are produced to the highest possible standard – providing ultimate customer satisfaction. The knowledge behind the engineering of Hiut’s jeans comes from the brand’s ‘Grandmasters’, who were formerly employed by a large denim factory in the town that was eventually outsourced abroad (a sad but common occurrence). When you purchase a pair of Hiut jeans, on the inside pocket is the name of the denim master who produced your individual pair – one of the many personal touches that separates the brand from its mass-produced competitors. Hiut use two types of denim: the classic Japanese Selvedge 14oz and the lighter weight organic Turkish 12oz – both options delivering a classic, dark, masculine pair of jeans. The jeans come in two different cuts: the Hacka (a slim fit) and the Worka (a regular fit). Although there is a narrower feel to the slim option, both will mould to the wearer’s specific leg shape with extended wear, ultimately offering a unique and personal fit. As for detailing, Hiut have taken the greatest care in producing a well made product that is built to last a lifetime. All pockets are internally lined with an ecru twill for a robust build, whilst hems are chain stitched. Other features include a coin pocket deigned specifically to fit an iPhone 5 and copper rivets with an odd red one that sports the Hiut owl logo. You can shop the full collection over at hiutdenim.co.uk now.