Restaurant-quality Hello Fresh alternative: Blue Apron

Availability

Only contiguous United States (excludes Alaska and Hawaii)

Pricing Per Meal

Pricing starts at $7.49 per serving with $7.99 shipping.

For meals for 4 people, the cost varies between $7.49 to $8.99 per serving with free shipping.

Sign Up Bonus

Blue Apron offers sign up bonuses occasionally, from the first three deliveries free with a set subscription or a flat rate discount off a subscription. (You can download the free Honey Chrome extension to see any current deals.)

Even without a sign-up bonus, you’ll get free shipping on your first order. 

Our Test Pricing

For two people and three meals a week, Blue Apron costs around $60 for the first week.

How Blue Apron Compares To Hello Fresh

Blue Apron is one of the best direct competitors to Hello Fresh in the US. They offer similar pricing and service down to the delivery, how the ingredients are proportioned out, and how they explain their recipes.

They offer a wider variety of creative meal recipes as their recipes are restaurant and chef-designed. However, because of this, their selections can be a bit more limited and restrictive to some.

Blue Apron offers 11 meals per week with an additional “Premium” one for an upcharge that can be worth it for a higher quality meal.

They offer a Signature plan which is their base plan, as well as vegetarian and wellness options for those who are more health-conscious. Compared to Hello Fresh who only have a “picky eater” option, this great news for vegetarians or those on a diet.

Our Review

On average, Blue Apron is a better option than Hello Fresh despite the slight price increase. While their meal selection can be more limiting, their recipes are often higher quality and seem well-planned out.

Most people find the recipes to be a better hit than Hello Fresh, resembling restaurant food over what they can make at home.