One of the more unusual brand collaborations this year comes from G-Shock and Budweiser. The Japanese watchmaker and American beer favorite have teamed up for a limited edition DW5600 timepiece.

The watch sports Budweiser’s famous red and white color scheme, with the classic square case coming in white and the rubber strap in red. The St. Louis-based brewery’s branding also features heavily, with Anheuser-Busch’s iconic Eagle logo on the caseback, Budweiser in white on the red strap, and Budweiser and King of Beer on the dial. The backlight also illuminates the Budweiser tie logo.

G-Shock

G-Shock

G-Shock

Most exciting of all is the case. The watch itself comes in a custom replica 25 ounce tall can that comes inside a double-signed box in the shape of a 12-pack.

The watch comes with all the standard G-Shock features, such as flash alert, shock resistance, EL backlight with afterglow, and is up to 200 meters water resistance.

The limited edition G-Shock x Budweiser watch is available now for $200 online and at selected G-Shock retailers.

See more about – Tudor’s Black Bay Ceramic Is Master Chronometer Certifed