Jenny:

Jenny creates a makeup line with two distinct collections. She primarily uses inspiration from her past and present fashion styles to create a two-sided duality to her brand. Her first collection recalls her Constance days. It consists of neutral shadows, vibrant blushes, volumizing mascaras, and pink lip glosses.

Her second line nods to her rocker style from later years. This line includes cream eyeshadows, liquid eyeliner, and creamy lipsticks in dark hues. Standout products include her pitch-black “Cotillion Queen“ liquid eyeliner and her deep mauve lipstick called “Banished.” Despite Little J’s less-than-stellar reputation in the Upper East Side, she enjoys a regular stream of customers and sales.

Dan/Rufus:

Ah, the Humphrey men. Neither Dan nor Rufus is willing to start a brand on his own, so they create a company together as a collaborative father-son affair. These Brooklyn natives devise an entire line of shaving products, including everything from shaving creams and gels, to styptic pencils and razors.

They gain a lot of attention for their rave-worthy “Nearly Nick-Proof” razors. Some girls even use them because they’re so amazing. Bestsellers include their moisturizing “Taste of the Good Life” shaving cream and “Lonely Boy (No More)” nick-healing pencil. The Humphreys’ budget-friendly line takes off like crazy in Brooklyn.

Nate:

Nate knows how to dress well and look clean-cut, so it’s not shocking that he of all people ventures into the beauty world. Golden Boy’s beauty brand consists of grooming and self-care products for men, including everything from skincare to haircare, and of course, cologne.

Nate’s line aims to change of how much BS guys receive when they appear interested in beauty or looking good. Caring about beauty doesn’t make someone “less manly”, and it’s possible for a guy to care about his appearance without being a self-absorbed jerk. Bestsellers include his “Hangover Cure” face moisturizer and “Morning After” styling gel, which creates that effortless, tousled hair style. Nate’s brand becomes surprisingly influential and sales are much better than anticipated.