Photos courtesy of Rachel Martino

Rachel Martino just revamped her blog, RachMartino, this November, and with over 20,000 followers, she’s now getting attention in a major way. Rachel is a Southern girl who moved to Brooklyn to pursue a social media career, but she has a major French following, as well. (Listen up, Francophiles!) She’s also just as sweet as she is stylish!

This week, Rachel tells us about making the big move from Nashville to NYC, spills her go-to blogs for style inspiration, and shares how she balances blogging and a full-time job:

The Interview:

College Fashion: Tell us a little bit about yourself.

Rachel Martino: I’m Rachel. I’m a Southern girl living in the Big Apple. I work full-time as the Community Manager for Origins here in New York City. I also have a fashion blog and two YouTube channels focusing on beauty: one in English and one in French.

CF:How would you define your style?

RM: I would describe my style as a mix between feminine, retro styles and Williamsburg trendy.

CF: How did you find your personal style?

RM: What a good question. I think personal style is very organic, I’ve always worn what I love and what makes me happy, whether it was popular or not. So much of ‘personal style’ is determined by your surroundings as well. Moving to New York definitely had an impact on my style, but I tend to stay true to the things I think look great.

CF: What inspired you to start a personal style blog? What motivates you?

RM: I started off making YouTube video about 3 years ago, and I realized there were so many makeup tutorials but much less content about style. After moving to the city, I knew I wanted to really shape my blog to match my incredible New York experiences and the clothes I live them in. I relaunched the blog (it needed a serious makeover) in November and I’m now posting regularly!