Hi everyone! Hope finals are going well! If you put your notes and study guides away, I assure you that the time you will take to read this will be the perfect study break.

The term study guide reminds me of the topic of interest today: social media and fashion. I know it can be overwhelming to log into Tumblr and type in “fashion blog” or “style blogger” to find some inspiration when you need a quick outfit idea. Where do you even start weeding through the plethora of photos you end up finding?

That is where I come in. Let this be your study guide to find what you want NOW. It’s my ultimate guide to fashion on Instagram, Pinterest, and Tumblr. I am dividing this guide into three sections: searching, recognizing, and using. It is a chronological process here.

Table of Contents

1. How to Find New Influencers on Social Media

Firstly, let’s talk how to search for influencers, or brands that you can use for inspiration.

When you log into a website, like Instagram for example, you will run into your feed, but if you go onto your “discover” page, that is where the magic happens. When I feel like I am in a style rut, I look up a hashtag. After years on Instagram, I can give you guys a list of what I normally use to find the most bloggers. I would start using hashtags like:

• #stylebloggers, #fblogger #ootd #lotd (actually means ‘look of the day,’ people have asked me that before) or #whatiwore will find you fashion bloggers everywhere
• #londonfashion #parisfashion #parisienne — locations work really well if you want a look that’s more globally inspired
• #fashionphotography #editorial #ootdmagazine #stylediaries — these are very general, but are linked to specific Instagram accounts like this one this one, and this one.

With these hashtags, what you do with them is what will help you most. The hashtag is helpful to find now, but if you want more, scroll to the second comment in blogger’s posts. 99% of the time, you will then find their list of hashtags that they use to fight the Instagram algorithm.