Over the last decade or so, Charlie Casely-Hayford – along with his dad, Joe – has been quietly transforming the way British men dress. The shift into more relaxed tailoring; the blending of sportswear and Savile Row; the increased confidence guys have with picking clothes that work for them – all can be traced to the duo’s East London design studio. And though they’ve outfitted guys with serious sartorial nous – from Benedict Cumberbatch to Drake – it’s their personal style that most inspires. Before they launched the brand, Charlie cut his teeth as a stylist. So unlike those designers who live in jeans and sweats, his eye extends to his own wardrobe as well. Perhaps why he regularly pops up on GQ’s list of best-dressed – and most influential – British men. And why Superga tapped him up as its new face. Not content with letting someone else run the rail, Casely-Hayford styled the footwear brand’s latest campaign himself, to showcase his own take on dressed-down tailoring where smart shoes are chucked for sleek, minimal trainers, and the buttons on a double-breasted jacket are always optional.

To try and steal some of his signature laissez-faire, we tapped him up on the 11 essentials every man should have in his spring wardrobe. “It’s about having things that work together,” he says. “That way, you don’t have to think about it in the morning.” We’ll take his word for that.

1. A Slim-Fit Trouser, With A Turn-Up

“In spring, it’s hard to predict the weather. So I like a lightweight wool, or a cotton if you’re not in the UK. But spring here doesn’t really mean much anymore, which is why I like the combination of a wool trouser with a cropped turn-up. It feels like spring, but you don’t get too cold.” Casely-Hayford Navy Basalto Slim Trousers, available at Casley-Hayford, priced £320.