London Sock Co

Socks are the kind of thing you only get for Christmas, so in January it’s likely your feet are looking sharp. But by the time December rolls back around, most men’s foot covers are more hole than hosiery. The London Sock Co’s subscription service aims to put an end to this constant cycle of disintegration with its monthly deliveries which will easily eclipse even your mum’s best efforts.

The Pros

For those without the time (or inclination) to go shopping for new skivvies, deliveries from the London Sock Co — which has previously partnered with David Gandy — are a blessing. Quality is always high (made from Scottish lisle cotton), and there are plenty of design options to get stuck into. Whether you’re a black socks only kinda guy or want something a little more eye-catching, all are catered for. Plus, you can crank up the sock delivery number or cancel at any time without too much hassle.

The Cons

Membership starts at a £30 for three months, so for those wedded to the multipack way of life, a solitary sock (okay, two socks) for a £10 will seem pricey. If you want several pairs a month, the cost starts to climb further. Therefore this service is best suited for those who want quality over quantity and don’t mind shelling out for it.

Thread

Thread is the best example of an online shopping experience that combines artificial intelligence with a human touch; ideal for those dubious of technology’s capability to get the finer points of style right. By using a combination of algorithms and stylists, Thread is able to make suggestions for your wardrobe based on an initial style questionnaire that you fill in on signing up. Once you’ve picked all the clothes you want, Thread will deliver them all in one smart brown cardboard box.

The Pros

Like Prime Wardrobe, Thread isn’t a traditional subscription box service, but this stands to reason: who wants a meagre handful of clothes chosen by someone else delivered to them each month? Thread’s main appeal is its ability to seamlessly fuse human curation and computer learnings to streamline its offering from hundreds of brands for you to pick from. That means no scrolling through pages of irrelevant tat, as everything shown — from Oxford shirts to sneakers — will correlate with your budget, size and style preferences.