As an added bonus, it has a really nice scent.

Cruelty-free and gluten-free

Pros

• Free of parabens, sulfates, phthalates
• Cruelty-free and gluten-free
• Safe for color-treated, Brazilian-treated, and Keratin-treated hair

Cons

• Drying
• Strong scent
• Works differently on hair-extensions

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9. JOICO Color Balance Purple Shampoo

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• Gently cleanses
• Neutralizing yellow tones to maintain blonde/gray hair
• Tone-correcting pigments stay attached through multiple shampoos

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This product smells amazing and is arguably the best purple shampoo for blonde hair.

Its simple moisturizing formula leaves your hair with a classy shine. This shampoo is less drying and more gentle than most purple shampoos.

If you are simply looking to clean up your highlights or brighten your blonde, this is a great shampoo for you.

If you’re hoping for drastic results, I’d search for another shampoo.

This color balance shampoo is a lighter purple than many of the shampoos on this list, so it is not made for the heavy duty jobs just regular maintenance for a cool blonde.

Enlighten natural blonde hair too

Pros

• Great smell
• Cleans thoroughly
• Adds shine

Cons

• Drying
• Contains sulfate
• On oily hair can be greasy

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10. Aveda Blue Malva Shampoo

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• Gently cleanses
• Adds silvery brightness to grey hair
• Neutralizing brassiness in chemically treated hair of all shades

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This is not just a purple shampoo for blonde hair. It has been known to revitalize grey hair and leave it looking vibrant and silvery.

Aveda is a reputable brand known to take very careful consideration of the ingredients that go into each formula.

This is a shampoo that has stood the test of time for a reason. Many people have taken it along with them on their journey from blonde all the way to silver.

So not only is it great for brightening blondes and boosting highlights, it has a reputation for giving grey hair a gorgeous shimmer.