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Noon Goons

The LA surf/skate brand specialises in stylish cosy, the kind of clothes you could pull on straight out the water and wear to a hardcore show. Its cotton-corduroy trousers are cut with some extra room from a fabric that’s heavy enough to take a bit of a beating, under the assumption that you, like the designer, will be wearing yours on your skateboard. Of course, they’d look just as good with a nice jacket, at your desk. We won’t tell.

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Topman

You’d only know that Topman’s cords are technically joggers if you got a peep at the drawstring waistband; from the pockets down, they’re a pair of classic, slim-cut cords, with a cropped ankle that gives them a slightly streetwear feel. If, however, you get the matching corduroy sweatshirt, and French tuck it to show off that sporty bow, your look suddenly changes to off-duty rapper. That’s versatility.

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Séfr

Swedish brand Séfr is all about creating clothes with a vintage feel, but modern sensibility. These cords are a case in point; the wide wale, even wider leg and buffed-mahogany colour are the kind of thing you might have turned up in the second-hand shop its founders ran before starting their brand. Although, you know, without that lived-in smell that you just can’t seem to shift from corduroy that’s been worn by someone else.

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Spoke

British start-up Spoke claims to have solved trouser fit issues, thanks to its extensive sizing options, hi-tech European manufacturing (for more accurate cutting) and focus on just a handful of product categories. Having launched with chinos, the brand now offers cords with the same, guarantee-backed fit promise. They’re more for weekends at the garden centre than your local garden centre, but combined with their bulletproof build and that focus on shape, their classic styling means you’ll be wearing them for years.