Pharrell Williams x Marc McNairy

Reuniting together after their collaboration last year, super producer Pharrell Williams and fashion designer Marc McNairy are back to present this season’s collection for Pharrell’s successful Billionaire Boys Club label. The collaborative line, known as BBC Bee Line, promises to deliver classic casual menswear pieces, redesigned through the prism of the two designers’ affinity for colourful street-oriented styles. The collaboration includes on trend jackets such as bombers and varsity jackets along with a selection of cold weather outerwear and classic straight-leg denim. In tone with this season’s emphasis on large, busy prints, the two designers combine various patterns in new ways, grouping them in clashing print-blocks that are bound to get you noticed. The lookbook presents a variety of layered looks that are guaranteed to keep you feeling both warm and fashion forward. Pharrell expertly incorporates his signature smart-casual aesthetic into the models by playing with the colours and proportions of basic pieces – toning down smart vests and overcoats with bold chequered patterns. Special attention is also paid to statement trousers, with a slouchy pair in red plaid and a bright yellow quilted trousers/riding pants hybrid being particular highlights. The attention grabbing pieces are anchored by rugged dark brown hiking boots, black straight-leg denim and pale blue Oxford shirts. These pieces, whilst not as flamboyant as the rest of the collaboration, retain the quality and attention to detail the line is renown for and are staples that will help form the backbone of any successful capsule wardrobe. The looks are finished off with fun accessories such as snapbacks and newsboys caps, which come in camouflage print or with an embroidered brand logo. The shirts and jackets are styled with quirky patterned contrast pockets, whilst the buttons, utilised on key outerwear styles, inject a sense of individuality and energy through their contrasting colour pop. Overall, Pharrell Williams and Marc McNairy’s collection for this season features an intriguing blend of various styles, mixing and matching menswear staples to offer a fresh take on styles such as prep and military. With an emphasis on high quality construction, attention to detail and on trend prints, the lookbook highlights this collaboration as one of the lines to watch out for in the coming months. The collection will be available on bbcicecream.eu soon.