*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. If you’ve ever wanted to buy bags like Fjallraven Kanken, you’re not alone. As cute as the eye catching fox logo is, there are many similar bags to Fjallraven Kanken on the market that aren’t as expensive as the $100 bag. In fact, you can get almost identical bags to Fjallraven from $25 – the only thing that you’ll be missing is the Fjallraven logo.

Before looking at Fjallraven look alike bags, let’s delve a little deeper into Fjallraven’s history to see why these bags even cost the amount that they do, and if it’s justified. The origins of Fjallraven date back to the 1960s, when the brand originally launched as a company providing a single rucksack that promised to distribute weight more evenly across the shoulders and back.

This backpack was the predecessor of the famous Kanken bag, and it’s appeal lied in the revolutionary frame that the founder himself had made as a 14-year-old in the 50s, which made it much lighter than competing bags. However, it wasn’t until the 70s that Fjallraven released its now iconic Kanken bag, which was originally targeted at children to be used as a school bag.

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What separated Fjallraven from its competitors was the lightweight design of the bag and the spacious interior that it offered. However, what really helped propel Fjallraven’s success was the vast amount of color choice that came with the bag – there was something for everyone, and the bag suddenly became a hit among teenagers, hipsters, and adults alike.

Since then, Fjallraven has become something akin to a household name – you just need to head to your local hipster area in town to be reminded of how popular it is. However, it doesn’t come cheap, and it seems like you are paying more for the logo and heritage of the company than its actual functionality.