Playful Promises

Based in London but quickly making a name for itself on the global stage, Playful Promises is a quirky lingerie brand known for its cheeky cutouts and breathtaking designs. Understanding that women can use underwear to express themselves, the company makes affordable and accessible bras and panties for every occasion. Making use of delicate lace, bold colors and vintage silhouettes, Playful Promises is a reliable pick for any woman who wants to showcase her wild side.

ThirdLove

ThirdLove is an American lingerie brand that strongly supports body positivity and inclusivity for all. Their interesting name was born from the brand’s mission statement. Believing that a beloved item should hit the three main points of style, feel and fit, founders Heidi Zak and David Spektor refuse to allow any product to reach the market until it’s been quality-checked for each point. The items are budget-friendly but the company’s impressive “try-before-buying” guarantee is what keeps customers coming back. By allowing women to return any piece that isn’t an ideal fit, you’ll never be stuck with something that’s not right for you.

LIVELY

LIVELY is an American lingerie brand that is designed for women who feel ignored by traditional high-end brands. Noting that women required comfortable underwear that was suitable for working from home, this innovative company coined the term “Leisurée” to describe its comfortable loungewear and bralettes. Using high-quality materials and aiming to produce eco-friendly products to prevent overproduction and wastage, LIVELY offers many stunning product lines worth exploring.

Calvin Klein

Calvin Klein is an enduring fashion company known for its stylish and minimalist underwear. Specializing in quality basics like bralettes and briefs, this popular name brand uses pure cotton for breathability and keeps all logos front and center for a designer feel. Designing underwear that’s well-constructed and undeniably attractive, Calvin Klein remains one of the most popular lingerie brands on the market.