Boohoo

Boohoo is a British online fashion brand known for its modern clothing designs, trendy footwear and cute lingerie. With several new pieces across its entire collection each week, you’ll be spoiled for choice with their figure-hugging undergarments. Although the company offers basic pieces for daily wear, they focus on sensual lines and feminine cuts that make a statement.

Pretty Little Thing

Pretty Little Thing is a UK-based e-commerce retailer known for its fashion-forward clothing, eclectic use of colors and playful lingerie designs. The brand was founded back in 2012 by brothers Umar and Adam Kamani, who realized that there was a serious gap in the fashion market for an affordable and stylish brand that could keep up with ever-changing trends. As a result, the company’s lingerie largely follows popular styles and covers everything from casual sports bras to dreamy lace balconettes. The products may not hold up as well as competing brands when it comes to longevity, but Pretty Little Thing remains a cost-effective choice for women on a budget.

Urban Outfitters

Urban Outfitters is a multinational lifestyle retailer that’s been taking the world by storm with cute and practical lingerie designs since its founding in 1970. Aimed at younger customers who are exploring their sexuality, you’ll find everything from vintage-style corsets to seamless bikini tops that are perfect for lounging. Despite its affordability, the company never skimps on quality. Including strong adjustable straps, intricate lace details and supportive underwiring in most of its bras, Urban Outfitters is all about blending style with substance.

Torrid

Torrid is an American retail chain that specializes in lingerie, clothing and accessories for plus-size women. Providing unrivaled choice for larger women, the brand carries sizes from 10 to 30 across its clothing lines and supports bust sizes up to 50DDD. Never afraid to challenge social norms, it dials up its lingerie with bold patterns, bright colors and intricate lace. With everything from daring racerbacks to faux-boned bras and bodysuits available, Torrid’s trailblazing underwear line continues to be ahead of its time.