Absolut Vodka has released its new limited-edition Movement bottle to celebrate inclusivity, togetherness and diversity.

Made from frosted blue glass, the Movement bottle features a distinctive upwards spiral design created to symbolize the “never-ending cycle of change.”

The swirling spiral harnesses positivity, while the bottle’s upward movement represents collective progression.

The iconic vodka brand hopes to lean on their organizational values of togetherness and inclusivity to help people come together and mix over a cocktail or two.

“As human beings, we’re social by essence and are far more powerful as a collective,” says Absolut Director of Strategy & Innovation, Henrik Ellström. “We are different, and this diversity is an asset: great things happen when different minds come together.”

There are sixteen individuals swirls which meet at the bottle’s midpoint, enclosing the crisp Absolut vodka you’ve come to know and love.

The vodka inside the Movement bottle is the same you’ve come to expect from Absolute, distilled to rigorous quality and made only from natural ingredients.

The release of the Limited Edition Movement bottle furthers Absolut’s commitment to empowering diverse voices that shift social dialogue and behavior in favor of inclusion and empathy.

The Absolut Movement bottle was released on October 1st and is available in major markets. Grab yourself a bottle, grab some friends, and get in the mix.

See more Movement at Absolut.com