The Boston Beer Company and PepsiCo have announced their collaboration to produce a new Hard Mtn Dew alcoholic beverage.  

The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands.

PR Newswire

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love,” said Dave Burwick, Boston Beer’s CEO. 

This new flavored malt beverage (FMB) will be available to adults of legal drinking age, who will experience the HARD MTN DEW bold flavors – traditional, watermelon, and black cherry – with zero sugar canned at an Alcohol by Volume (ABV) of 5%.

As leaders in the alcohol and non-alcoholic industries, both Boston Beer and PepsiCo understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers.

“The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavor fans know and expect,” said Kirk Tanner, PepsiCo Beverages North America CEO.

As part of the business arrangement, Boston Beer will develop and produce new Hard Mtn Dew and PepsiCo has set up a new entity to sell, deliver, and merchandise the product, with Hard Mtn Dew set earmarked for launch in early 2022.

For updates on Hard Mtn Dew visit www.bostonbeer.com.