“The modern gent wants to be individual,” says Bodenham. “In today’s throwaway society where few products are made to stand the test of time, we have noticed a trend in men seeking out traditionally crafted clothes, shoes and, yes, fragrances, where the best quality ingredients are being used and where attention to detail is being adhered to.”

Perfect for guys who value individuality are fragrances like Beaufort London’s Fathom V (which takes the notion of an aquatic fragrance and turns it into something mossy and green); Byredo’s unnamed Eau De parfum (you’re free to call it what you like – how’s that for individuality?); and S&X, perfume designer Azzi Glasser’s unisex collaboration with photographer Rankin – all of which will set you apart from the crowd and, as a bonus, keep you bang on trend too.

What’s Next?

Got one eye on what might be just around the corner in the world of fragrance?

“I’d say we’ve got a tobacco trend on the horizon,” says Persolaise. “Nostalgia for smoke-filled cafés and cinemas anyone?”