Available at Selfridges.
5. Illuminum
British fragrance house Illuminum is all about self-expression and discovery, approaching its scents as “an open-ended adventure”.
Since launching in 2011, the brand has continued to expand its vast range of unisex products, offering a more fluid, playful and creative take on the traditional ideals of the fragrance industry.
Available at House of Fraser.
6. Nasomatto
If you like feeling surprised by a fragrance, you need to check out Amsterdam-based scent creator Nasomatto. The brand keeps most of its ingredients a secret, aiming to evoke feelings and memories rather than link its products directly with a certain smell.
Prepare yourself for innovative and alternative fragrances in equally unorthodox bottles.
Available at Liberty London.
7. James Heeley
Despite being founded by an Englishman, this boutique fragrance house adheres to traditional French production processes – the European country that the brand now calls home.
Each element, from the fragrance to its recyclable packaging, is created in-house and overseen by James Heeley himself, who remains the sole owner of this self-named independent label.
Available at Browns Fashion.
8. Ex Idolo
Each scent by British perfumery Ex Idolo is hand-bottled in Mayfair, London, giving this artisanal label even more of a luxurious appeal.
Its breakout fragrance ‘Thirty-Three’, released in 2013, is one of the only modern fragrances to use wild-harvested Chinese oud and rose oil, adding to a vintage base distilled back in the 1980s.
Available at The Scent City.
9. Byredo
Former basketball player Ben Gorham is the driving force behind Stockholm-based Byredo, starting up the fragrance house in 2006 after a chance meeting with perfumer Pierre Wulff.
Heavily inspired by the link between scents and memories, each of the brand’s fragrances draw on Gorham’s past experiences, be it a trip to a faraway land or childhood memories of his father.
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