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Seiko Prospex Kinetic

This Japanese watch brand is the manufacturer that almost killed off the luxury Swiss industry in the seventies with the ‘Quartz Crisis’, and deserves a place amongst the traditional set today.

Seiko’s Prospex Kinetic is emblematic of the firm’s prowess, with a visible power reserve, signature blue and red ‘Pepsi’ bezel, and full in-water capacity. This is a proper diver’s watch that can withstand depths of up to 200m. Make no mistake: it is extremely rare to get that kind of performance at this budget.

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Uniform Wares C40 Day Date

If Rolex is a boardroom staple, consider Uniform Wares the creative agency worker’s go-to. Since 2009, the British label has fused minimalist design with Swiss craftsmanship and components. The result is a line that’s cool in the purest sense of the word.

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Shinola Runwell

American manufacturing has endured something of an identity crisis of late. Shinola, however, is one of the few labels that is actually making America great again.

The Detroit-based company employs and trains local residents in the art of traditional watchmaking, melding old-school Americana design with a contemporary social conscience. The result is a line of seriously masculine watches.

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Hamilton Jazzmaster

Hamilton has long marketed watches on the silver screen, with pieces appearing on the wrists of everyone from Elvis Presley to the Rock, via George Clooney and Matt Damon. The brand’s Jazzmaster range is one that appears often on the big screen and you can see why – a Swiss-made timepiece that sits on the right side of the nineties (and A-Lister pay packet).

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Citizen CB0153-21A

As one of the world’s largest watchmakers, Citizen’s extensive range checks almost every box going. Robust dive watches? Check. Statement pieces? Check. And classic watches that are neither too statement nor too expensive? Check, check, check.